2016 Toyota Camry Takes Top 5-Star Safety Rating in Government Tests

Look for the 2016 Toyota Camry this summer at Roseville Toyota

2015 Toyota CamryLast year, the all-new Toyota Camry debuted with an exhilarating new look, technological enhancements, and more refined suspension. One thing that hasn’t changed, though, is Toyota’s emphasis on safety. That‘s also clear in the case of the new 2016 model, which just earned the top five-star safety rating from the National Highway Traffic Safety Administration (NHTSA).

This rating applies to both the Camry and Camry Hybrid models. To win this prestigious honor, the Camry passed the federal government’s front crash, side crash, and rollover crash tests with the highest ranking possible. The 2015 Camry was also an Insurance Institute for Highway Safety Top Safety Pick+ (the 2016 Camry has not yet been rated). Continue reading

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Electrochemical Society Toyota Young Investigator Fellowship Winners Announced

2015 ECS Toyota Fellowship SurendranathThe Electrochemical Society Toyota Young Investigator Fellowship winners have been selected! Professor Patrick Cappillino, University of Massachusetts Dartmouth; Professor Yogesh (Yogi) Surendranath, Massachusetts Institute of Technology; and Professor David Go, University of Notre Dame, have been selected to receive $50,000 in grants to conduct the green technology-based research outlined in their proposals.

The Electrochemical Society (ECS) and Toyota Research Institute of North America (TRINA) teamed up to launch the ECS Toyota Young Investigator Fellowship about six months ago. The purpose of the fellowship is to encourage young researchers to look into green energy technology that can be applied to the auto industry. Over 100 young individuals sent in proposals. Continue reading

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Toyota Helps Veteran Open Spinal Cord Rehab Center

With help from Toyota, Romy Camargo and his wife Gaby have opened Stay In Step, a spinal-cord injury rehabilitation and recovery center designed to help paraplegics and quadriplegics from across the country. The project is especially close for the Camargos: Romy himself is paralyzed from the shoulders down, a result of a sniper’s bullet on his third tour of duty in Afghanistan. Continue reading

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Toyota Mural Installation Celebrates Special Olympics Athletes

Toyota - Special Olympics World Games Mural Dedication EventToyota has teamed up with artists to create a series of murals that celebrate Special Olympics athletes. This art project is part of Toyota’s “Share the Journey” campaign, and is just in time to ring in the 2015 Special Olympics World Games. The Special Olympics will take place July 25 – August 2 in Los Angeles, and each of the three murals in the series are located within blocks of the venues hosting the events.

“The murals are a lasting gift to Los Angeles to celebrate the life-changing power of Special Olympics and also honor the rich, artistic history of this city that has embraced us,” said Jim Lentz, CEO of Toyota North America. “Special Olympics is not only an important global sports movement, but also an organization that touches individuals every day around the world.  We hope everyone gets to experience the impact and help us cheer on the athletes.” Continue reading

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Toyota Camry and Sienna Top Cars.Com 2015 American-Made Index

Toyota Camry American-Made IndexAt Roseville Toyota, we’re proud to support jobs in our community as well as across the country. We’re happy to announce that the Toyota Camry sedan and Sienna minivan recently topped the Cars.com’s Annual American-Made Index, taking the first and second spots respectively. The ranking is based on a number of factors, including the overall US sales of the car, where the vehicle is made, and the percentage of domestic parts.

The affordable, stylish, and functional Camry and Sienna provide jobs for nearly 8,000 plant workers in Indiana and Kentucky, supporting more American jobs than any other car models. As a record low, only seven vehicles qualified for the index with at least 75 percent of parts made domestically (in the US or Canada). The Ford F-150 did not qualify for the rankings in the past year due to 30 percent of the vehicle being assembled in Mexico in the 2015 model update.

With an all-around appeal, and domestic assembly, the Toyota Camry meets the high standards of customers who want to support the economy here at home. Today, 28 percent of purchasing customers will only buy vehicles assembled in the states, according to Patrick Olsen, editor-in-chief, Cars.com. When looking for an American-made vehicle this year, consider the Camry or Sienna available now at Roseville Toyota.

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Five Must-Know Car Seat Safety Tips from Toyota

Toyota Buckle Up for LifeThe sun is shining, the heat is sweltering, and you don’t need to hold a seashell up to your ear to hear the ocean calling your name. Summer is the season for travel, and nothing beats a good old-fashioned road trip.

Before you leave, make sure your children are safe and secure. Three in four car seats are installed incorrectly, and motor vehicle crashes are still the number one causes of death among children. Continue reading

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Toyota Ranks as ‘Most Valuable Car Brand’ for 2015

2015 Toyota Camry rearToyota Motor Company is still the most valuable car brand in America for 2015 with an estimated worth of $28.9 billion this year. This is according to the BrandZ “Top 100 Most Valuable Global Brands” study conducted by market researcher Millward Brown. Toyota beat out luxury brands BMW and Mercedes to take the top spot, with the automaker’s luxury brand, Lexus, also making it into the top ten.

Toyota has taken the number one spot eight out of the last ten years the study has been conducted. This is due to the brand’s reputation for quality and reliability amongst Toyota owners. Continue reading

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Toyota TeenDrive365 Debuts New Series of Documentary Shorts Encouraging Safe Teen Driving

teen drive logoAs part of the Toyota TeenDrive365 campaign to educate parents and how to encourage safe driving habits in their children, the automaker has unveiled a new series of documentary short films. Created in partnership with three award-winning Getty Images Reportage photojournalists, the shorts examine the emotional rite of passage that occurs when a teen first gets his or her driver’s license. Continue reading

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Girl Scouts of the USA and Toyota Financial Services Partner to Empower Girls with ‘Driving My Financial Future’

students with mike groff, tfsGirl Scouts of the USA (GSUSA) and Toyota Financial Services (TFS) recently announced “Driving My Financial Future,” a multi-year partnership to help undeserved girls become financially educated and self-sufficient. TFS has pledged $2.1 million to the cause with the ultimate goal of helping girls gain financial understanding that will allow them to leverage their skills, resources, and business values to build stronger economies and communities.

Adolescents are measurably more prepared for adult life when they understand the importance of correctly managing their personal finances. Unfortunately, fewer than half of U.S. states offer financial education in schools. Continue reading

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Supporting the Minds of Tomorrow: Toyota USA Foundation Announces $1.9 Million for Scientists, Innovators and Engineers

toyota red logo featuredRoseville Toyota is proud to announce that the Toyota USA Foundation has awarded $1.9 million in grants to fund K-12 programs that specialize in the STEM subjects: science, technology, engineering, and math. The grants will serve diverse communities through a variety of nonprofit organizations.

Toyota USA Foundation President emphasized Toyota’s belief that the future will be built on groundbreaking technological expertise and advanced problem solving by the next generations to come. The Toyota USA Foundation has allocated the funding to address STEM from a wide range of perspectives. Continue reading

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